Getting More Sales from the Traffic you Have

Maximizing revenue from existing visitors is a simple way to expand your bottom line without investing in additional marketing. You may want to focus on increasing conversion rates if, for example, you currently receive 100 visits per day to a sales page but only make two sales per day.
The factors of what you are selling, the traffic you are receiving, and the market you are operating in have zero bearing on your conversion rate.

Only you can compete with yourself when you’re trying to improve your conversion rates. Unless there is a reliable way to quantify this, it makes no difference what the typical industry conversion rate is.

There is always room for improvement, both in terms of content and strategy. There is a popular marketing strategy known as “split testing” in which two versions of the same page are created and displayed, with half of the audience being directed to each. The most successful page is then put to the test.

Because affiliates don’t always have access to the data that would reveal the precise origin of a sale, this can be challenging.

You can still test your content in other ways besides split testing. Sure, let’s discuss them. If you have a good idea of how many people visit your website daily and how many purchases are made as a direct result of those visits, you can try tweaking your site and seeing if that improves sales over the course of a month.

Did you know that you can get a lot from the traffic that your website can attract, and convert that traffic into leads and sales, you can increase your bottom line by following these tips:

1) Use a lead magnet – One way to get more leads from your traffic is to offer them a free or discounted product as a way to lure them in. This will help you track the success of your offer and increase the chances that they’ll take you up on it. 

2) Use social media – Many times, people who are interested in what you have to say will connect with you through social media. Make sure you’re using all the channels that are relevant to your audience, and be sure to use strong images and well-written text so that people will want to share your content with their friends. 

3) Get involved – If you can find ways to get involved with your target market, not only will you be helping them learn about what you do, but they may also want to invest in what you’ve got.

Also, some alterations you might consider making are as follows:

1) Change the picture or the positioning of the picture on your sales page

2) Change your call to action.  Instead of saying “buy it here now” try saying something like “click here to see it now”.

3) Change some of the elements of your sales page like how many times you link to the product or how high on the page you link to the product.

4) Increase the number of funnels to your sales page or add some funnels to your sales page.


Optimize Your Website for Conversion 

One of the most important steps that you can take to improve your website’s conversion rate is to optimize it for conversion. This means ensuring that your website is easy to use and navigates smoothly while including clear and concise menus and buttons. In addition, make sure that all of your content is well-written and useful so that potential customers will be drawn in.

Only make one change at a time, and keep an eye on sales and conversion rates to see what’s helping and what isn’t. If a change you made wasn’t successful, don’t be reluctant to undo it. Note it and move on. It’s a smart marketing strategy to focus on increasing conversions from existing visitors. If you can improve your conversion rate, you will become a more skilled marketer who can apply that expertise to future endeavors.

Franklyn Frantos (Snr)
© 2022

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