Organic search engine traffic is crucial for the survival of many businesses. Although this may seem like the best option at first, it quickly becomes clear that it is not. You need to start thinking about starting an email list right away.

You need to compile a list of potential customers who have shown an interest in your particular market. It’s important to keep in touch with them by sending them useful information on a regular basis, say once a week.

When you finally do have something truly remarkable to recommend to them, many of them will buy it without you having to put in much effort at all. It’s possible to make a lot of money from an email list, and it can grow and change over time.

Recently, I overheard someone say that in order to make £50,000 per year, all you need is a list of 500 people who are willing to send you £8.36 per month.

Email marketing is a great way to connect with potential customers and promote your business. By using focused email campaigns, you can reach your target audience and create a relationship with them. You can also offer exclusive deals and discounts to your customers through email marketing. Additionally, email marketing can help you track your progress and make changes as needed.

Therefore, making money using e-mail marketing is not new and the industry is using it. However, it is not difficult to do. You just need to put in the effort and use the right tools. 

That’s obviously a very simplified explanation of how an email list actually functions, but it should give you an idea of the power of email marketing. It’s not hard to compile a list of 500 names. When compared to what most people spend each month, £8.36 is peanuts. No one can ever take away your e-mail list if it contains people who genuinely want to know the information you have and you create or recommend stellar products for them. Yes, even Bing.

The question then becomes how to initiate an email marketing list. One strategy is to offer something of value to subscribers in exchange for their email addresses. If you’re making a list, the item you’re selling had better be about the topics you’ll be covering. To promote your cameras, for instance, you could distribute a short report you wrote (or had written) that offers advice on how to take better digital photographs.

Anyone who signed up for this list likely has some level of interest in digital photography, increasing the likelihood that they will purchase additional reports you write or be in the market for a new digital camera if you recommend a particular model in an email.

If you want to start an email list, joining some preexisting ones is a great place to start. Look for a site or a blogger whose writings interest you, and subscribe to their email newsletter.

Hear what they have to say. How frequently do they update you via text? What exactly are the messages saying? Do any of them inspire you to make a purchase? Ask yourself if you think you’d like to follow in their footsteps and do things the way they do, or if their methods turn you off and you’d rather do things your own way. No matter what happens, you will gain insight into the kind of list you hope to create.

If you need an e-mail marketing service, look no further than Getresponse (https://www.getresponse.com/). Their monthly fee is affordable and scales up with the number of subscribers you have. Also, Convertkit, SendinBlue, SendPulse, and a host more you can try.

While there are free e-mail marketing service providers out there, they typically include their own advertisements in your e-mails and sometimes only allow a certain number of subscribers before charging.

It’s best to start with email marketing sooner rather than later, regardless of the method you choose. If you master e-mail marketing, you will never need to worry about money again while using the Internet. Why “the money is in the list” is a common expression.

Franklyn Frantos (Snr)
© 2022